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From the very beginning, Ultimate Rods emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. It is a long-standing  innovation that has left a visible mark on the majority of tackle manufactured today, innovation that continues to advance the sport of fishing.


We have used Ultimate rods for past 3 years and have found them to the best custom rod builders around. The workmanship is second to none, the finish on the rods is why they call themselfs Ultimate rods.

Steve Botany Bay GFC boat Pelagic.